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AI-led research interviews via WhatsApp. The richness of qualitative research at quantitative scale — in days, not months.
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How it works
You define the research objectives. We handle everything else.
We work with you to shape a semi-structured interview protocol — topics, pathways, follow-up logic — tailored to your research questions.
Our AI conducts interviews via WhatsApp — adapting follow-ups in real time, probing the whys, and letting participants respond by text or voice at their own pace.
You get structured insight — themes, segments, verbatims — ready to inform product decisions, policy, or strategy.
Why WhatsApp
What our clients say
"The transcripts read like thoughtful conversations between humans, with the AI successfully employing appropriate follow-up questions and genuine curiosity.
We believe this approach unlocks a richer vein of consumer insight."
"We were surprised by the level of engagement that participants had during the interviews, with responses having high levels of both depth and detail.
This led to us decreasing the quantity and duration of human-led interviews, as we felt that we had rapidly reached a saturation point."
From participants
"I don't have the pressure to impress a person."Interview participant
"I was surprised by how much sense follow-up questions made."Interview participant
"Enjoyed this interview, preferred that it was on WhatsApp."Interview participant
Try it yourself
Take a demo interview about electric vehicles and Tesla brand perception — the same kind of conversational research we run for clients, on WhatsApp.
Feel free to respond at your own time, and pause when needed. Takes about 20 minutes if completed.
Start the interview
Scan with your phone to open on WhatsApp
Our work
A selection of recent projects.
Conducted two rounds of AI-powered qualitative interviews with consumers across the UK, exploring how automated flexibility can be incorporated into energy tariffs — capturing household experiences at scale.
Ran in-depth AI-powered interviews with users of Oxfordshire's Energy Saver App, gathering detailed feedback on energy anxiety, app usage, and savings behaviour.
Long-running academic study to guide and better understand the impact of scheme aimed at pregnant people. Overseen by the UCL ethics committee with strict safeguarding protocols.
End-to-end
Bring your own participants or let us recruit them. We work with verified panels to find exactly the right people.
Gender, age, income, education, location, employment — set precise quotas to get a representative sample.
Add screening questions at the start of the interview to filter for exactly the participants you need.
We manage payments — direct compensation, lottery schemes, or discretionary bonuses for longer interviews.
Interview in any major language — from English and Spanish to Arabic, Mandarin, Swahili, and Welsh.
Services
We operate as a research consultancy with organisations in the public and private sector. Pick the format that fits your research question and timeline.
Book a 15-minute call. We'll scope your research question and tell you honestly whether we're the right fit.
Book a call